Designed for How People Actually Sustain Change
Caring deeply is natural.
Sustaining that care over time is harder.
Most people don’t stop caring — they stop because it becomes overwhelming.
What We’ve Learned
86%
feel overwhelmed by how many issues need attention
82%
feel guilty they're not doing enough
91%
hesitate to donate because they’re unsure where the money goes.
Why Most Platforms Fall Short
Many activism tools are built around intensity.
Over time, this can turn something meaningful into something heavy.
We chose a different approach.
A Different Foundation
Decades of psychological research point to a simple truth:
People sustain action when it feels self-directed, manageable, and connected to others.
When those needs are met, motivation comes from within — not from guilt, pressure, or fear of falling behind.
This idea comes from Self-Determination Theory, a well-established framework developed by psychologists Edward Deci and Richard Ryan.
At its core, Self-Determination Theory says people thrive when three basic needs are supported:
1. Autonomy
You’re in control
Choose when to help, how to help, or whether to help at all.
No guilt trips. No pressure. No “you should.”
How Gively supports autonomy
2. Competence
You can make a difference
See exactly how your actions create real change — without vague promises or inflated claims.
How Gively supports competence
3. Relatedness
You’re part of something bigger
Connect with others who care — without comparison, competition, or performance.
How Gively supports relatedness
Why This Lasts
When care is chosen — not forced — people stay with it longer.
When actions fit real life, they’re easier to sustain.
Support autonomy, competence, and connection — and motivation turns inward.
It comes from alignment, not obligation. From meaning, not pressure.The outcome isn’t louder activism — it’s sustainable care: steady, human, built to last.
Over time, giving becomes something you naturally return to, not something that drains you.
Quietly, Consistently, Together
You don’t need to care harder.
You don’t need to do everything.
You just need space to care in a way that lasts.
That’s what Gively is designed for.
It’s sustainable care — steady, human, and built to last.
